DRIFT
Our fascination for Drifting started a couple of years ago when we held a small event for market research purposes. We didn’t expect much from the research but what happened that day was an outstanding experience. Twenty drivers entered our home facility for the study and we asked them to fill out some surveys about what they were exposed to in the past versus what we exposed them to throughout that day.
DRIFT
Our fascination for Drifting started a couple of years ago when we held a small event for market research purposes. We didn’t expect much from the research but what happened that day was an outstanding experience. Twenty drivers entered our home facility for the study and we asked them to fill out some surveys about what they were exposed to in the past versus what we exposed them to throughout that day.
The data and information sharing was amazing. One main take away which we weren’t looking for but became blatantly apparent immediately was the fact that drifters have heart, heart and an infectious passion that cannot be stopped. Everyone in the world of motorsports has heart and we all like to compete, go fast and build cars….but this is different. It’s a grassroots passion they all share that once you’re exposed there is no way you cannot become addicted to the enthusiasm.
The data and information sharing was amazing. One main take away which we weren’t looking for but became blatantly apparent immediately was the fact that drifters have heart, heart and an infectious passion that cannot be stopped. Everyone in the world of motorsports has heart and we all like to compete, go fast and build cars….but this is different. It’s a grassroots passion they all share that once you’re exposed there is no way you cannot become addicted to the enthusiasm.
You may have 60 to 80 drivers at an event but when someone breaks down or needs help the group turns into one. Drifters are a big family and the amount of sharing and helping in this crowd made us feel that it would be honor to run as many organized drift events as we can for such a tight group of passionate people. Let’s tear off some rubber!!